“Tragically Happy” One Man’s passion to quench his thirst…

"The Historic Pabst Brewery"Before I decided to take on this interview for Sesh*Mke I had heard of a man who bought the Historic Pabst Brewery for $50,000.  It seemed it was almost folklore, paired with a game of telephone, not quite knowing what to believe.  I had read countless interviews about Jim Haertel in the recent months and each article sort of read the same. “Jim Haertel buys the Pabst Brewery for $50,000 and signs the deal on September, 11th of 2001, a day of sadness”  It was like a story of yesteryear, a headline for the ages, newsboys selling on every street corner”Extra-Extra Read all about it!!-Man buys Pabst Brewery on Sept. 11th. This was fascinating to me, but as I read these random stories, I didn’t know where he came from, and who he was. I needed to learn more, and specifically how a guy gets to the point in his life where all of sudden he makes an offer on The Pabst brewery.

When you think of someone making a purchase of this historic magnitude, you think of large out-of-town corporations, suits, wingtips and tie clips. Large scale offices with strangely"The Best Place" placed modern furniture that isn’t for sitting, board rooms that stretch further than the eye, and with windows that reach to the heavens looking onto other buildings doing the same.

What you don’t think of is a man like Jim Haertel, a man who just before arriving to the Roman Coin, for this interview, helped his aging mother with her garbage and recycling who to this day still lives on 88th st. & Lisbon here in Milwaukee.  He’s a bootstrap kind of guy, a worker, a family man, a focused dreamer, he’s one of our own and he just happens to be the individual that when those buildings were sitting dark on top of that majestic Juneau avenue hill, history rotting away in the shadows of our great city, let the light shine back into those hallowed halls.

In this interview with Sesh*Mke, you will start on a journey, learning of Jim’s history along with the history of Pabst and others here in Milwaukee.  Your starting point is the year of 1957 when Jim was born, coincidentally, the year the Braves also took the World Series. We will travel through his childhood, his school years and his time of being a forklift driver as well as a fairly prominent golf caddy.  We learn that being a high school Senior, dating a younger high school freshman girl will double your attendance in high school dances, but will also turn into the woman he will end up to marry, as well as the woman who really signed off on this project-literally.  Finally, you will receive vats full of advice, along with sides of Bob Hope quotes to get you through your day and what M.B.A. really stands for. You will understand why a six-pack of Leine’s Red is a “brothers thing” and why we as American’s don’t give into terrorists, ever!.

For the last 10 years Jim has been making all the improvements  himself, working as what is stated on his business card “Chief Steward & Historic Tour Guide” of the Former Pabst Headquarters, gift shop, and the Historic Visitor’s center building. Along with doing most of the tours himself, not sitting in an high-rise office, nor wanting to for that matter. He doesn’t dress in luxury suits, nor does he carry a briefcase, but dresses in historic Pabst wear from head to toe, and carries a manila folder with old Pabst building prints sticking outwards in every direction, in hopes for a quick show & tell to any local ear that will take a moment to relish, in our city’s historic past. What you see with Jim is definitely what you get, nothing more, and absolutely nothing less.

With that said, if you haven’t grabbed a Pabst yet, what are you waiting for? Take a seat, press play, and listen to a great voice, a voice of Milwaukee and marvel at what it took, to be the guy, that purchased The Historic Pabst Brewery…

“Jim doesn’t just support local, he is local and you can take that… all the way to the bank!”

Cheers Jim

Here’s to you & here’s to Milwaukee!


You can find Jim Haertel at “The Best Place, located at 901 W Juneau Ave, Milwaukee as well as http://www.bestplacemilwaukee.com and “Best Place at The Historic Pabst Brewery” on  Facebook for tour times and all your rental needs for weddings & Parties

Also.. I want to thank The Historic Regano’s Roman coin. You can find Teri & Scott at 1004 E. Brady St. As well at “The Roman Coin” on Facebook for daily specials, events & party rental information.

Please check out http://www.lakecountryphoto.com for Paul Bialas book “Pabst an Excavation of Art” for sale as well as pictures taken at the Historic Pabst Brewery.

Beer, Basement Bowling, and A Man Named Joe…

Hello Milwaukee,

On a Monday, where the Roman Coin is closed, I walk into the side entrance only to see Scott and Teri jabbering about something in regards to the tavern. Scott is on the phone, and trying patiently to I think get off it, as Teri is persistent on reminding him softly on some particulars to mention to the individual on the other end. There are laptops open and papers scattered, makeshift bar offices at a table here, a counter there. Scott’s dog Pepper is looming sort of just moseying around as it’s the living room at home, and the lights and neon are just faint enough not to be so inviting as usual to patrons, that the bar is indeed closed, for their is work to be done!

I sit down with both Teri & Scott and start what is the first interview of “Sesh*Mke” and a beginning of more to come, which will all be held here at The Historic Regano’s Roman Coin. I never thought twice about starting this way in introducing this project. As you will hear below the history of this tavern takes on two very distinguished routes. One being that the tavern was a project of the late Pabst architect “Otto Strack”  a Tide House, the building holds spots on the National & State registries and has been an cornerstone for not just the Brady St. community, but Milwaukee. However, you will also hear of a personal struggle, a family owned and ran establishment since the doors opened with the Regano name on Dec 15th, 1966. Teri Regano, enlightens us of the history and the changes she has seen in her years here at 1004 East Brady Street, and touches on what it takes to keep such a place, full of history still breathing.

With the introduction of Mr. Scott Hicks into the fold as co-owner, the Roman Coin is buzzing more than ever, being such an old tavern, it’s attracting such a younger crowd, but yet still a crowd that Teri says “appreciates & respects where they are”. In my personal  experience, The Roman Coin is not just a tavern, it embodies what this great city is all about, It planted itself within this neighborhood, rolled up it’s sleeves and still stands strong today, helping revitalize the Brady St. Association and a constant love & deep appreciation for community, and it’s local businesses. I like to think that when I walk in here, see my friends, have the dogs playing with one another, having a cold one and seeing those row of windows light up with that Wisconsin sun shining right in, that man.. I can’t help but wonder what Joe Regano would think of this tavern now-Teri, simply states “I think he’d love it!”

Great Job Teri & Scott-Cheers!

You can find The Historic Regano’s Roman coin at 1004 E. Brady st, as well as on Facebook for all you’re daily specials and activities. Please Enojoy the full interview with Teri Regano & Scott Hicks below.

Thank You So Much,

Luke Eshleman


Hello Milwaukee!

Welcome to Sesh-MKE! My name is Luke and I am writing to you from the historic tavern of Regano’s Roman Coin. Family owned and being a 1890 Pabst brewery tavern building, The Roman Coin has made itself into your classic Milwaukee tavern. Its my neighborhood, and I’m inviting Milwaukee in one guest at a time, to share their stories one beer at a time.